The V of VPA is a single organic swoosh tick — “handled” — with a coral presence spark at the tip.
Primary lockups
Colour variants
Monochrome ink
Monochrome white
On Navy Ink
App icon & favicon
In context
ProductPricingGet started
Your AI front desk,
answering every call.
Website header · cream

VPA Pro — AI assistant
Favicon in a browser tab
Listening…
the coral spark doubles as a live status cue
Clear space
Keep clear space ≥ the height of the tick’s short arm (or the wordmark cap-height, whichever is larger).
Minimum size
symbol 16px
lockup 24px tall
Swoosh symbol legible to 16px (favicon). Full lockup never below 24px tall.
Palette
Teal#37A096 · primary
Coral#E46C4E · accent
Yellow#E0A02E · highlight
Ink#3A322C · text
Muted#80746A · caption
Cream#FFF7ED · bg
Deep Teal#1F7A72
Navy Ink#16303A · on-dark
Coral 10% · #FCE8E0
Teal 10% · #E0F2EE
Yellow 10% · #FDF3DD
Rules
- The V of VPA is the swoosh tick — one flowing stroke. It is the brand’s standalone symbol; never swap it for a plain letter V.
- Teal leads — wordmark and tick are teal; the coral dot at the tip is the only accent. If the spark is coral, nothing else is coral.
- Type is Nunito (900). Match the tick’s stroke weight to the letters. Don’t recolour outside the palette · don’t stretch, rotate or shadow · no yellow text, no yellow on cream.