VPAPro.com Brand Style Guide

Version 1.0 — July 2026 · Virtual Personal Assistant Pro · voice engine with agentic capabilities

1. The Logo

The VPA Pro wordmark stacks four lines — Virtual, Personal, Assistant, Pro.com — beside a standalone glowing tick. The tick symbolises a task completed; it stands apart from the text and must never touch or overlap any letter. The accent-coloured initials V, P, A plus the fully accented fourth line spell out the domain: VPAPro.com.

Primary — dark backgrounds. Cyan tick with glow, white text, cyan accents.

Light backgrounds. Teal→blue gradient tick, navy text, blue accents.

Monochrome white — photography, single-colour print.

Monochrome black — fax, engraving, single-colour print.

Icon & app tile

App icon / social profile — rounded tile, cyan tick.

Standalone tick, gradient — favicons and small marks on light UI.

Standalone tick, cyan — small marks on dark UI.

Clear space & minimum size

• Keep clear space around the logo equal to the height of one text line (the cap height of "Virtual").
• Minimum width: 140 px digital / 35 mm print for the full wordmark; below that, use the tick icon alone.
• All four lines share one font size — never resize lines independently.

Usage rules

• Do use the supplied SVG/PNG files; the SVGs are the masters.
• Do place the dark variant on Deep Space (#0B1220) or imagery of similar darkness.
• Don't let the tick touch, overlap, or replace any letter.
• Don't recolour letters — only V, P, A and the Pro.com line carry the accent.
• Don't stretch, rotate, outline, add drop shadows, or place on busy backgrounds.

2. Colour

Ratio guide: ~70% Deep Space, ~20% Cloud White text, ~10% cyan/blue accents. Cyan is a highlight, not a fill — reserve it for the tick, initials, links and primary buttons.

3. Typography

Brand typeface: Poppins (Google Fonts, free). Fallbacks: Helvetica Neue, Arial, sans-serif.

4. Ava — the brand character virtual assistant

Ava is the face and voice of VPA Pro: a professional woman in her late thirties with shoulder-length blonde hair, blue eyes and a warm, friendly smile.

• She is virtual. Never place her in a real office, room, or alongside other people. Backgrounds are undefined soft gradients of Deep Space tones with abstract ambient depth.
• Her device is a translucent, see-through holographic touch monitor with faint cyan UI panels — never a headset, phone, laptop or physical monitor.
• Pose: seated as if at a desk, framed waist-up so no chair or desk is visible; smiling at the camera or working the holo screen.
• Consistency: always generate her from the saved Higgsfield identities — Element VPA-Pro-Assistant-Ava (for video & most image models) or Soul VPA Pro Ava (for Soul V2 stills). Never approximate her from a text description alone.
• Lighting is soft and premium with a subtle cyan ambient glow tying her to the brand palette.

5. Imagery & motion style

• Dark, premium SaaS aesthetic: Deep Space gradients, generous negative space, cyan glow accents.
• Holographic/translucent UI elements signal the "virtual" in VPA — glassy panels, floating data, soft glows.
• Motion is calm and confident: slow push-ins, gentle glow pulses, cinemagraph-style loops. The logo stays static and sharp in animation; only its glow may pulse.
• Text in generated imagery must always be verified for spelling — regenerate or inpaint if any letterform drifts.

6. Asset index